Missouri Lottery is reminding players to “STEP UP YOUR Reward Recreation! When you give the reward of Scratchers®, you’re offering a purpose to be cheerful all year very long.”
The lottery anticipates the huge hits for holiday break scratchers in 2021 will be its $5 “Holiday Cash” recreation and its $20 “Merry Money” sport.
“Like previous 12 months, our $5 vacation game is printed employing Distinct Play™ technological know-how that really catches the eye, permitting light to shine as a result of to greatly enhance the game’s colours and shiny graphics. Last year’s $5 Very clear Play™ match was our greatest selling $5 holiday getaway recreation at any time, beating a record set in 2012 and making great player comments,” explained Rhonda Fehr, Marketing Supervisor, Missouri Lottery.
“Our $20 game will again present outstanding enjoy worth and give more attractiveness with Bonus Spots and extra Scratch My Back® play on the reverse side. It also options Sparkle® printing engineering for an extra festive search at retail. Very last year’s $20 holiday break Scratch My Back® ticket set a sales history for a $20 holiday game, outselling the prior year’s holiday recreation by more than 30%,” she included.
Missouri Lottery will introduce six holiday break tickets in 2021. On Sept. 27, the lottery launched
$20 “Merry Money” (Scratch My Back® attribute and Sparkle® function). On October 11, revenue started for $10 “Cash Flurries” (Sparkle® aspect), $5 “Holiday Cash” (Apparent Play™ attribute), $3 “Festive Fortune,” $2 “Secret Santa” and $1 “Stocking Stuffer.”
In terms of promotion support, Fehr stated “there is no vacation professional this year, as our advertising price range was reduce.”
In conditions of other promotions, Fehr mentioned “paper POS will be merchandised at retail, and POS will be highlighted as component of the ESMM slide demonstrate as perfectly. For players’ reward-giving requirements, we will also give a totally free present envelope via merchandising at retail.”
The lottery will also be staging actual physical occasions. “Working with radio companions, we will sponsor are living concert functions – Santa Jam and Jinglefest – to advertise holiday getaway Scratchers tickets. We will also leverage radio promotions in the state’s a few major markets in November and December to assistance the holiday break next-prospect marketing and the Scratchers as Presents marketing campaign,” explained Fehr.